What is Top Marketing Book?

What is top marketing book you should pay attention to? This article will show you some top marketing books you should read at least once before you die.

Background
Marketing has been one of the most important business subjects for a long time. Most people think marketing is just about the 4Ps, namely, Product, Promotion, Price, Place. However, modern marketers utilize marketing best practices such as market research, advertising, branding, relationship marketing, management of distribution channel, sales force management and so on.

Anyway, marketing evolves a lot, then we believe lifelong learning is the key to the success in the marketing field. So today we would like to provide book suggestions.

In Search of Top Marketing Books
To develop the list of top books about marketing, we rely on the list of well-known business books as below,

Data Collection


- The 25 Most Influential Business Management Books by Time Magazine

- The 20 Most Influential Business Books by Forbes Magazine

- Financial Times and McKinsey Business Book of the Year Award

- The 100 Best Business Books of All Time by Goodreads.com

- Top 10 Influential Business Books of All Time by Inc.com

After that, we check each book how many times it is cited by other publications (citation analysis). Doing this way, we can make sure that they are really top rated books in marketing because they influence other books in management fields.

Finally, we examine all books one by one. The editor's decision is used to make a final list of top books in marketing.

7 Top Marketing Books of All Time are as below:
  1. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne

  2. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

  3. Competitive Advantage: Creating and Sustaining Superior Performance by Michael Porter

  4. Good Strategy: The Difference and Why It Matters by Richard Rumelt

  5. Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

  6. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson and Jeannie Levinson

  7. In Search of Excellence: Lessons from America's Best-Run Companies by Thomas Peters

You may notice that these books are the mix of both classic and contemporary books. Do you plan to read these books anytime soon?