7 Presentation Writing Tips That Wow Your Audience

The whole meaning of book reading is to learn something you can use in your daily life. In this article, we will show you 7 presentation writing tips that business book readers should pay attention to.

Good presentation is the inevitable part of business communication. Then, this article will focus on how to create the presentation that resonates with the audience. You can check out these presentation writing tips as below,

1. Headline comes first
The first thing you need to do when it comes to presentation writing is to create the headline. The headline is a sentence, it is basically the sole objective of your presentation. It should be the most important thing people must remember. Without a clear headline, you cannot create a powerful presentation at all.

Steve Jobs used this technique every time he made the presentation for the new product launch.

2. Focus on the big picture
It goes without saying that PowerPoint is the standard for presentation making. Then, lots of people just use the built-in template in the development of the presentation.

The problem with the built-in template is that you are forced to say things based on the pre-defined outline. So, what is the best way to create a story then?

Many world's leading CEOs use the "paper and pencil" approach to create a story behind the presentation. They usually draw a free-form graphic that represents what they think. Drawing a mind map is also another good approach. The advantage of paper and pencil approach is that you can focus on the big picture and try to avoid the little tiny details that are not even important.

3. Include difficult questions
Your presentation is not about telling people what you know or what you are doing. But, it's about how you can help them. In order to show your value to your audience, try to make a list of some difficult questions that your audience needs answers, put them in your presentation and offer the solutions. By doing this, your audience will really appreciate your presentation.

4. Use analogies
An analogy is an ingenious way to deliver presentation because it helps people understand some complex concept easier. For example, when you try to explain how innovative your new product is, you can use the analogy like,

- Our company is like the TripAdvisor for the trucking business
- Our product is like the Airbnb for pets

5. Include some interesting numbers
Yes, we know you can add graphs and charts to your PowerPoint presentation and that's what most people always do. Anyway, we find that it's too boring. What you need to do instead is to include interesting numbers or key statistics that your audience can't miss, for example,

- This approach can drive cost down twofold
- This product is two times lighter at half the price

6. Use simple words
Steve Jobs was considered one of the greatest business presenters. One of his presentation secrets was to use simple words that everyone understood.

There is a research that compares the difference between word choice of Steve Jobs and Bill Gates. The result shows that Steve Jobs uses only 2-3 percent of difficult words but Bill Gates uses difficult words as many as 5% of all words in the presentation.

7. Nail your slides
Another interesting question about presentation writing is about how much information should be on one slide. Is it good to include 5-10 bullet points on one slide? The rule of thumb is that one slide should dedicate to one simple idea. And the idea should be described in only 1-2 sentences. That doesn't sound like a lot but what the logic behind this approach is.

The reason behind this is that you should try to make your audience understand your idea as fast as you can. Then, use the presentation scripts or notes section in PowerPoint to provide more explanation. The good point of this approach is that people will have to stay and listen to you because not everything is included on the slides.

Are there any presentation writing tips you have used? Are they effective and why?

- Roman, Kenneth, and Joel Raphaelson. Writing That Works: How to Communicate Effectively in Business. HarperCollins, 2000.

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Last review and update: August 30, 2021
About the Editor
Ben Benjabutr is the editor of BookWorm4Life. He holds a Master's Degree in business with 10+ years of work experience and 8+ years of experience in blogging and online content production. He enjoys reading books about business, lifestyle and literature and he loves to share what he learns from books. You can drop him a line via e-mail.