7 Best Marketing Books of All Time

We will introduce you to the list of top rated business books for marketers using systematic evaluation and the result is the best marketing books of all time.

Background
Marketing has been one of the most important business subjects for a long time. Most people think marketing is just about the 4Ps, namely, Product, Promotion, Price, Place. However, modern marketers utilize marketing best practices such as market research, advertising, branding, relationship marketing, management of distribution channel, sales force management and so on.


Anyway, marketing evolves a lot, then we believe lifelong learning is the key to the success in the marketing field. So today we would like to provide book suggestions.

In Search of the Best Books on Marketing
To develop the list of top books about marketing, we rely on the list of well-known business books as below,

data collection


- The 25 Most Influential Business Management Books by Time Magazine

- The 20 Most Influential Business Books by Forbes Magazine

- Financial Times and McKinsey Business Book of the Year Award

- The 100 Best Business Books of All Time by Goodreads.com

- Top 10 Influential Business Books of All Time by Inc.com

After that, we check each book how many times it is cited by other publications (citation analysis). Doing this way, we can make sure that they are really top rated books on marketing because they influence other books in management fields.

Finally, we examine all books one by one. The editor's decision is used to make a final list of best books on marketing.

7 Best Books on Marketing of are as below:
You may notice that these books are the mix of both classic and contemporary books. Do you plan to read these books anytime soon?