Finding the Best Marketing Books of All Time

We will introduce you to the list of top rated business books for marketers using systematic evaluation and the result is the best marketing books of all time.

Do you need marketing books?

Marketing has been one of the most important business subjects for a long time. Most people think marketing is just about the 4Ps, namely, Product, Promotion, Price, Place. However, modern marketers utilize marketing best practices such as market research, advertising, branding, relationship marketing, management of distribution channel, sales force management and so on.

Anyway, marketing evolves a lot, then we believe lifelong learning is the key to success in the marketing field. So today we would like to provide book suggestions.

In Search of the Best Marketing Books

To develop the list of best books of all time, we rely on the list of well-known business books as below,

- The 25 Most Influential Business Management Books by Time Magazine

- The 20 Most Influential Business Books by Forbes Magazine

- Financial Times and McKinsey Business Book of the Year Award

- The 100 Best Business Books of All Time by

- Top 10 Influential Business Books of All Time by

After that, we check each book how many times it is cited by other publications (citation analysis). Doing this way, we can make sure that they are really top rated books because they influence other books in management fields.

Finally, we examine all the books one by one. The editor's decision is used to make a final list of best books of all time.

7 Best Marketing Books are as below:

  1. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne

  2. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

  3. Competitive Advantage: Creating and Sustaining Superior Performance by Michael Porter

  4. Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt

  5. Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

  6. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson and Jeannie Levinson

  7. In Search of Excellence: Lessons from America's Best-Run Companies by Thomas Peters
You may notice that these books are the mix of both classic and contemporary books. Do you plan to read these books anytime soon?

Do you like our list of marketing books?

- Goi, C. L. (2009). A review of the marketing mix: 4Ps or More?. International journal of marketing studies, 1(1), 2.

Books We Recommend:

Thai Cookbook

Japanese Cookbooks

Chinese Cookbooks

Last review and update: September 16, 2019
About the Editor
Ben Benjabutr is the editor of Book Worm 4 Life. He holds a Master's Degree in business with 10+ years of work experience and 8+ years of experience in blogging and online content production. He enjoys reading books about business, lifestyle and literature and he loves to share what he learns from books. You can connect with him via Quora or drop him a line via e-mail.