7 Best Marketing Books of All Time

In this article, we will introduce you to a list of highly-rated business books related to marketing, evaluate them and the result is the best marketing books.

Do You Need Marketing Books?

Marketing has been one of the most important business subjects for a long time. Most people think marketing is just about the 4Ps, namely, Product, Promotion, Price, Place. However, modern marketers utilize marketing best practices such as market research, advertising, branding, relationship marketing, management of distribution channels, sales force management and so on.

Anyway, marketing evolves a lot, then we believe lifelong learning is the key to success in the marketing field. So today we would like to provide book suggestions.

Marketing Books Ranking

To develop the list of best books of all time, we rely on the list of well-known business books as below,

- The 25 Most Influential Business Management Books by Time Magazine

- The 20 Most Influential Business Books by Forbes Magazine

- Financial Times and McKinsey Business Book of the Year Award

- The 100 Best Business Books of All Time by Goodreads.com

- Top 10 Influential Business Books of All Time by Inc.com

After that, we check each book how many times it is cited by other publications (citation analysis). Doing this way, we can make sure that they are really top-rated books because they influence other books in management fields.

Finally, we examine all the books one by one. The editor's decision is used to make a final list of best books of all time.

Best Marketing Books are as below:

  1. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

  2. Buyology: Truth and Lies About Why We Buy

  3. Competitive Advantage: Creating and Sustaining Superior Performance

  4. Good Strategy Bad Strategy: The Difference and Why It Matters

  5. Good to Great: Why Some Companies Make the Leap and Others Don't

  6. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

  7. In Search of Excellence: Lessons from America's Best-Run Companies

Do you like our list of marketing books?

- Goi, C. L. (2009). A review of the marketing mix: 4Ps or More?. International journal of marketing studies, 1(1), 2.

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Last review and update: August 30, 2021
About the Editor
Ben Benjabutr is the editor of BookWorm4Life. He holds a Master's Degree in business with 10+ years of work experience and 8+ years of experience in blogging and online content production. He enjoys reading books about business, lifestyle and literature and he loves to share what he learns from books. You can drop him a line via e-mail.