Do You Really Need Internet Marketing Books?
In this day and age when people can afford the new technology to access the Internet, people spend 17 hours a week online via both desktop and handheld devices. Disruptive technology also plays important roles in the increase of websites of web applications that change the way we live and conduct the business. So it is important for traditional marketers to embrace this trend and try to spot more business opportunities.
Internet Marketing, also known as online marketing, digital marketing or web marketing has become an important subject in the marketing world. Some of the most prestigious business schools in the world don't overlook the web, online world and digital platform anymore. So many of them are now offering internet marketing as the MBA electives. Major MOOCs (massive open online courses) providers like Edx.org and Coursera.org also offers some short courses about internet marketing and digital marketing. However, we believe most people don't have time to attend formal education. So today we will provide a list of books that you should read.
First, we check the books on Amazon.com covering 6 topics, namely,
The Ranking of Internet Marketing Books
We read lots of books about online marketing and we know for the fact that this kind of book is different from the others. Since internet marketing is a practice-led subject, the best books should be written and reviewed by internet marketing and digital marketing experts. To provide the book recommendations,First, we check the books on Amazon.com covering 6 topics, namely,
- Search Engine Marketing (how to get more website visitors from the search engine like Google or Bing via keyword research, on page SEO and off page SEO)
- Online Advertising (how to attract people who are ready to buy your products via contextual advertising and display advertising)
- Content Marketing (how to create product awareness online and kick ass contents that go viral on social media)
- Affiliate Marketing (how to grow your business via referral from other websites)
- E-mail Marketing (how to send the e-mail to prospective buyers and influencers to promote your products and services)
- Site Analytics (how to understand the behavior of your site readers to improve reader's engagement, reader's loyalty and the conversion rate)
Then, we check if the each book is reviewed or endorsed by the authority figures in this area such as internet marketing experts, online marketing experts, web marketing experts, CEOs, entrepreneurs, leading bloggers and book authors.
The final list of the internet book is determined by sales rank in each topic.
The List of Best Internet Marketing Books are as below:
- The Art of SEO: Mastering Search Engine Optimization by Eric Enge and Stephan Spencer (Search Engine Optimization)
- Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking by Eric Ward and Garrett French (Link Building)
- Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Mike Rhodes (Online Advertising)
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (Content Marketing)
- Affiliate Program Management: An Hour a Day by Evgenii Prussakov and Bryan Eisenberg (Affiliate Marketing)
- Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales by Matthew Paulson (E-mail Marketing)
- Google Analytics Breakthrough: From Zero to Business Impact by Feras Alhlou and Shiraz Asif (Site Analytics)
Is there any other internet marketing books that you would recommend and why?
Reference
- Hanson, W. A., & Kalyanam, K. (2000). Principles of Internet marketing. Cincinnati: South-Western College Pub..
Last review and update: April 20, 2019
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