7 Best Internet Marketing Books Experts Want You to Read

Are you looking for online marketing knowledge? In this article, we will show you the list of best internet marketing books that experts want you to read.

The Importance of Internet Marketing

In this day and age when people can afford the new technology to access the Internet, people spend 17 hours a week online via both desktop and handheld devices. So it is important for traditional marketers to embrace this trend and try to spot more business opportunities.

Internet Marketing, also known as Online Marketing, has become the important subject in the marketing world. Some of the most prestigious business schools in the world don't overlook this subject anymore. So many of them are now offering internet marketing as the MBA electives. We believe most people don't have time to attend formal education so today we will provide a list of internet marketing books that you should read.

Finding the Best Internet Marketing Books
We read lots of internet marketing books and we know for the fact that this kind of book is different from the others. Since internet marketing is a practice-led subject, the best books should be written and reviewed by internet marketing experts. To provide book recommendation,

First, we check the internet marketing book on Amazon.com covering 6 topics, namely,

- Search Engine Marketing (how to get more website visitors from the search engine like Google or Bing)

- Online Advertising (how to attract people who are ready to buy your products)

- Content Marketing (how to create product awareness online)

- Affiliate Marketing (how to grow your business via referral from other websites)

- E-mail Marketing (how to send the e-mail to prospective buyers)

- Site Analytics (how to understand the behavior of your site readers)

Then, we check if each internet marketing book is reviewed or endorsed by the authority figures in this area such as internet marketing experts, CEOs, entrepreneurs, leading bloggers and book authors.

The final list of books is determined by sales rank in each topic.

7 Best Internet Marketing Books are as below:

1. The Art of SEO: Mastering Search Engine Optimization by Eric Enge and Stephan Spencer


2. Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking by Eric Ward and Garrett French


3. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Mike Rhodes


4. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley


5. Affiliate Program Management: An Hour a Day by Evgenii Prussakov and Bryan Eisenberg


6. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales by Matthew Paulson


7. Google Analytics Breakthrough: From Zero to Business Impact by Feras Alhlou and Shiraz Asif

Have you ever read any of these books? What are some other internet marketing books that you love and why?

Reference
- Hanson, W. A., & Kalyanam, K. (2000). Principles of Internet marketing. Cincinnati: South-Western College Pub..

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Last review and update: September 16, 2018