7 Internet Marketing Books to Keep Within Reach

Are you looking for digital marketing or online marketing knowledge? In this article, we will show you a list of highly-rated internet marketing books to read.

The Importance of Internet Marketing
In this day and age when people can afford the new technology to access the Internet, people spend 17 hours a week online via both desktop and handheld devices. So it is important for traditional marketers to embrace this trend and try to spot more business opportunities.

Internet Marketing, also known as online marketing, digital marketing or web marketing has become an important subject in the marketing world. Some of the most prestigious business schools in the world don't overlook the web, online world and digital platform anymore. So many of them are now offering internet marketing as the MBA electives. We believe most people don't have time to attend formal education so today we will provide a list of books about internet marketing, digital marketing or web marketing that you should read.

Finding Best Books About Internet and Digital Marketing
We read lots of books about internet marketing, web marketing, and digital marketing and we know for the fact that this kind of book is different from the others. Since internet marketing is a practice-led subject, the best books should be written and reviewed by internet marketing and digital marketing experts. To provide book recommendation,

First, we check the books about internet marketing on Amazon.com covering 6 topics, namely,

- Search Engine Marketing (how to get more website visitors from the search engine like Google or Bing)

- Online Advertising (how to attract people who are ready to buy your products)

- Content Marketing (how to create product awareness online)

- Affiliate Marketing (how to grow your business via referral from other websites)

- E-mail Marketing (how to send the e-mail to prospective buyers)

- Site Analytics (how to understand the behavior of your site readers)

Then, we check if the books about internet marketing and digital marketing are reviewed or endorsed by the authority figures in this area such as internet marketing experts, online marketing experts, web marketing experts, CEOs, entrepreneurs, leading bloggers and book authors.

The final list of books about internet marketing and digital marketing is determined by sales rank in each topic.

7 Best Internet Marketing Books are as below:

  1. The Art of SEO: Mastering Search Engine Optimization by Eric Enge and Stephan Spencer

  2. Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking by Eric Ward and Garrett French

  3. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Mike Rhodes

  4. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

  5. Affiliate Program Management: An Hour a Day by Evgenii Prussakov and Bryan Eisenberg

  6. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales by Matthew Paulson

  7. Google Analytics Breakthrough: From Zero to Business Impact by Feras Alhlou and Shiraz Asif
Have you ever read any of these digital marketing books?

What are some other books about internet marketing that you love and why?


Reference
- Hanson, W. A., & Kalyanam, K. (2000). Principles of Internet marketing. Cincinnati: South-Western College Pub..


Last review and update: September 16, 2018
About the Editor
Ben Benjabutr is the editor of Book Worm 4 Life. He holds a Master's Degree in business with 10+ years of work experience and 8+ years of experience in blogging and online content production. He enjoys reading books about business, lifestyle and literature and he loves to share what he learns from books. You can connect with him via Quora.