7 Best Books on Internet Marketing

Are you are the SEO, social media marketer looking to expand web business? In this article, we will show you the list of best internet marketing books to read.

Do You Need Internet Marketing Books?

In this day and age when people can afford the new technology to access the Internet, people spend 17 hours a week online via both desktop and handheld devices. Disruptive technology also plays important roles in the increase of websites of web applications that change the way we live and conduct the business. So it is important for traditional marketers to embrace this trend and try to spot more business opportunities.

Internet Marketing, also known as online marketing, digital marketing or web marketing has become an important subject in the marketing and business world. Some of the most prestigious business schools in the world don't overlook the web, online world and digital platform anymore. So many of them are now offering internet marketing as the MBA electives. Major MOOCs (massive open online courses) providers like Edx.org and Coursera.org also offers some short courses about internet marketing and digital marketing. However, we believe most business people and marketers don't have time to attend formal education. So today we will provide a list of books on internet marketing that you should read.

Internet Marketing Books Ranking

We read lots of books on internet marketing and we know for the fact that this kind of book is different from the other business books. Since internet marketing is a practice-led subject, the best books on internet marketing should be written and reviewed by internet marketers and digital marketing experts. To provide the recommendations for books on internet marketing,

First, we check the books on internet marketing on Amazon.com covering 6 topics, namely,

- Search Engine Optimization (how to get more website visitors from the search engine like Google or Bing via keyword research, on-page SEO, off-page SEO and technical SEO for large website)

- Online Advertising (how to attract people who are ready to buy your products via contextual advertising and display advertising)

- Content Marketing (how to create product awareness online and kick ass contents that go viral on social media)

- Affiliate Marketing (how to grow your business via referral from other websites)

- E-mail Marketing (how to send the e-mail to prospective buyers and influencers to promote your product, service, and business)

- Site Analytics (how to understand the behavior of your site readers to improve the reader's engagement, reader's loyalty, and the conversion rate)

Then, we check if each book on internet marketing is reviewed or endorsed by the authority figures in this area such as SEO experts, internet marketers, online marketers, social media experts, web marketers, CEOs, entrepreneurs, business leaders, leading bloggers and book authors.

The final list of the books on internet marketing is determined by sales rank in each topic.

Best Internet Marketing Books are as below:

  1. The Art of SEO: Mastering Search Engine Optimization by Eric Enge and Stephan Spencer (Search Engine Optimization - SEO)

  2. Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking by Eric Ward and Garrett French (Link Building)

  3. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Mike Rhodes (Online Advertising)

  4. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (Content Marketing)

  5. Affiliate Program Management: An Hour a Day by Evgenii Prussakov and Bryan Eisenberg (Affiliate Marketing)

  6. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales by Matthew Paulson (E-mail Marketing)

  7. Google Analytics Breakthrough: From Zero to Business Impact by Feras Alhlou and Shiraz Asif (Site Analytics)

Can you use these internet marketing books to expand your business?


Reference
- Hanson, W. A., & Kalyanam, K. (2000). Principles of Internet marketing. Cincinnati: South-Western College Pub..

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Last review and update: November 8, 2019
About the Editor
Ben Benjabutr is the editor of Book Worm 4 Life. He holds a Master's Degree in business with 10+ years of work experience and 8+ years of experience in blogging and online content production. He enjoys reading books about business, lifestyle and literature and he loves to share what he learns from books. You can connect with him via Quora or drop him a line via e-mail.